NWF Privacy Policy

Effective Date: December 2025

Introduction

We value the support of our members, donors, customers, and others who support the National Wildlife Federation including its Family of Organizations comprising of NWF, National Wildlife Action Fund, and its programs, projects and coalitions (“NWF”, “we” or “us”), through visiting our websites, mobile applications or web properties that refer to this Privacy Policy (collectively, the “Sites”) or when you interact with us in other ways including through email, phone calls, or events. We know protecting personal information is important, and we respect your privacy.

This Privacy Policy discloses our collection of personal information, purposes of collection, sources of collection, and measures we use to protect your personal information. Please review the Privacy Policy and contact us as specified below if you have questions. By using the Sites, you consent to the collection, use and disclosure of your information pursuant to this Policy.

NWF is committed to the security and protection of the information we possess and to provide an approach to data protection that adheres to relevant data protection laws and regulations. While these terms explain how we collect and use your information, if you are an individual in a European Union nation or a United States resident, you may request information about our use of your personal information, request to restrict use of your personal information, or request that your personal information be erased from NWF. For additional information about your rights, please see the “Privacy Rights” section below and to make such requests, please send an email to: dataprotection@nwf.org.

Personal Information We Collect or Process about You

Information you provide directly to us

For certain activities, such as when you register, subscribe to our alerts, make a purchase or donation, download our content, contact us directly, or attend an NWF program or event, we may collect some or all the following categories of personal information:

  • Contact information, such as your full name, email address, phone number, and address;
  • Username and password;
  • Photo or other image;
  • Payment or credit card information; and
  • Any other information you choose to provide to us.

We may combine such information with information obtained across our Sites.

Information we collect automatically

If you visit any of our Sites or if you download any collateral assets from a web property, we may automatically collect and store the following general information: your computer’s IP address; web browser type; device properties including unique identifiers; mobile phone carrier; geographic data such as zip code, area code and location; operating system; the date and time you access our site; the Internet address of the website from which you linked directly to our site and/or the exit page in which you linked away from our site or application; this is also subject to identify various pages that you visited while generally browsing on our Sites. NWF and third parties may use cookies, pixel tags, and similar technology on our Sites to collect this information. For more information please reference the “Cookies” section of this Privacy Policy.

We may also receive information about you from other sources, including through third-party services and organizations. For example, if you access third-party services, such as those provided by Meta, Google, Pinterest or X, through the Sites or to share information about your experience on the Sites with others, we may collect information from these third-party services that they collect about you, in accordance with their own privacy policies.

How We Use Your Personal Information

NWF may use your personal information for one or more of the following purposes:

  • To fulfill your orders and requests and provide functionality of our Sites;
  • To provide you with email or SMS alerts and other notices, including responding to your comments or questions;
  • To improve our services and Sites;
  • Contact you including for fundraising or promotional purposes;
  • Analyze the use of the Sites and user data to understand and improve the Sites and/or NWF engagement;
  • Customize the content you see when you use the Sites;
  • Allowing you to participate in special programs, activities, events, or promotions;
  • To comply with our legal and regulatory options, including where needed to prevent harm or fraud; and
  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

How Long We Keep Your Personal Information

We will retain your personal information for as long as is necessary to fulfill the purpose for which we obtained your personal information and any other permitted purposes permitted by law. For example, we will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Sharing Personal Information with Third Parties

We may share your information with:

  • NWF Family of Organizations: We may share your information with our Family of Organizations, including but not limited to:
    • NWF Affiliates: We share information with our affiliate organizations across the Federation. Our affiliates may be found listed here.
    • NWF Action Fund. NWF Action Fund is a separate 501(c)(4) organization affiliated with NWF. For more information about NWF Action Fund see here.
    • Garden for Wildlife, Inc. In 2021, the National Wildlife Federation proudly introduced Garden for Wildlife, Inc., a new enterprise distinct from NWF but with a shared commitment to mission. For more information see here.
  • Authorized third-party providers: Information is disclosed to third parties who perform functions such as website hosting, data analysis, payment processing, information technology and related infrastructure provisions, solicitation or acknowledgment of charitable gifts, marketing, aggregate analysis and marketing activities as well as professional advisors such as auditors and attorneys.
  • Other organizations: From time to time, we may send information to you from other companies and organizations that we believe may be of interest to you or can provide goods or services that will be of use to you, or we may share your contact information with such businesses and organizations.
  • Legal purposes: We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries; or otherwise enforce our terms and conditions of this Privacy Policy.
  • Business transaction: In the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or a portion of our operations or assets, including in the unlikely event of bankruptcy.
  • You may volunteer information: If you post information or content on our profile pages, blogs, social media accounts, or offer other user-generated material, such information may become public. You should use caution in disclosing personal information in public areas. We are not responsible for the information you submit in these public areas.

Although NWF takes commercially reasonable steps to require such third parties to comply with the terms and conditions of this Privacy Policy, NWF does not have control of third-parties and/or their technologies. Third parties collect and use information under their own privacy policies.

How do we safeguard your information?

We use reasonable measures to help protect information from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. We employ comprehensive security policies and procedures, including but not limited to implementing intrusion prevention and detection systems; performing due diligence of our vendors; maintaining up to date software and safeguards; providing regular security awareness training to our employees, and implementing physical security measures.

Cookies

Cookies are pieces of data created by websites you visit and are stored on your local computer or device when your browser accesses our Sites. Cookies can expire after a period of time specified in the cookie, this ranges from days to longer term periods.

Some areas of our Sites require the use of “cookies” to enhance user experience and are essential to the functionality and analytics tracking of the site or system. These sites typically include a cookie management tool for the user to capture their preferences. Regardless, if you have any questions about a Site’s use of cookies, please contact us at dataprotection@nwf.org. If a user rejects a “cookie” or category of cookie, they simply will not be able to use all or part of the Site effectively and may be asked to accept the “cookie” allow the use of cookies within a particular category at a later time.

NWF treats information collected by “cookies” to keep user sessions, remember site preferences, provide single sign-on abilities, personalize relevant content and enhance user experience. NWF may combine this information with other information NWF has about you, and NWF may use that information to improve the services and/or provide customized communications to you.

If you do not want information collected through the use of cookies, you may indicate your selection in the cookie consent tool. If, however, you do not accept all or some cookies, you may experience some inconvenience in your use of our Sites and you may not be able to access some of the features we offer. For example, we may not be able to recognize your computer, and you may need to log in every time you visit. You also may not receive advertising or other offers from us that are relevant to your interests and needs.

We use third-party web and mobile app analytics and optimization services to improve our Sites and enhance the visitor experience by, for example, we may use Meta pixel tags and other similar technologies to, among other things, track the actions of users of the Sites, measure the success of our marketing campaigns, compile statistics about use of the Sites and response rates.

We also use Google Analytics which use Cookies and other similar technologies to collect information about use of the Sites anonymously and report website trends. You can learn about Google’s practices by visiting www.google.com/policies/privacy/partners/, and you may opt out by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

Advertisements

NWF reserves the right to use and disclose the collected data for purposes of advertisement by NWF or NWF’s partners and contractors. NWF may use third-party advertising companies to serve advertisements that may be of interest to you when you access and use our web properties, mobile sites and applications based on information relating to your access to and use of the website(s). To do so, these companies may place or recognize a unique cookie on your browser (including through use of pixel tags).  If you would like more information about this practice and to learn about your choices in connection with it, please visit http://www.networkadvertising.org/choices/.

In order to opt-out of any targeted or cross-context behavioral advertising using these third-party tools, you may use the cookie consent tool to opt-out of non-essential cookies.  [Most of] our Sites will also recognize the Global Privacy Control, which is a browser-based signal that you can use to tell us that you do not want your information used for non-essential purposes.  For more information, see: www.globalprivacycontrol.org.

SMS Service Policy

You may receive SMS text messages with links to donate to National Wildlife Federation’s mission. You can cancel the SMS service at any time. Just text “STOP” to the short code. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. If you are experiencing issues with the messaging program you can reply with the keyword HELP for more assistance, or you can get help directly at 1-800-822-9919, Monday-Friday between 9:00 a.m. and 7:00 p.m. EST. Carriers are not liable for delayed or undelivered messages. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency varies. If you have any questions about your text plan or data plan, it is best to contact your wireless provider. Data obtained through this SMS service will not be shared with any third-parties for their marketing reasons/purposes.

Children’s Information

NWF provides a special place on some of our Sites, or sections thereof, for children and we encourage parents and guardians to visit such content with their children.

If you are under 13 years of age or a minor in your place of residence, please ask your legal guardian’s permission to use or access the services. NWF takes children’s privacy seriously, and encourages parents and/or guardians to play an active role in their children’s online experience at all times including for participation in the following activities:

  • contests or sweepstakes
  • subscription to online content
  • voting in polls or otherwise expressing an opinion
  • participating in reader engagement activities and/or submissions
  • sending electronic greeting cards or personalized messages

In any instance that we collect information from a minor, we will retain that information only so long as reasonably necessary for the activity requested, or to ensure the security of our users and services, or as required by law.

We do not knowingly share children’s personal information with anyone other than those who provide support for the internal operations of our Sites and our agents (e.g., contractors who provide fulfillment services or technical support to the Sites).

Parents may submit any questions or concerns about our approach to youth privacy, review the information that we have collected from their children online, prevent the further use or maintenance of such information, or direct the deletion of their children’s personal information by emailing us at dataprotection@nwf.org.

Privacy Rights

Depending on your jurisdiction of residence, you may have specific privacy rights, including:

  • You have the right to confirm whether we are processing personal information concerning you, and to request a copy of the data that we are processing about you, including specific pieces of personal data that we have collected and maintained and that our processors have obtained in providing services to us.
  • You additionally have the right to request a copy of that data in a portable, and, to the extent technically feasible, readily usable format.
  • Further, you have the right to request the correction of any inaccuracies in the personal data that we have about you.
  • You have the right to delete personal data that we have concerning you.
  • You have a right to opt out from the sale of your personal data or, targeted advertising and profiling in furtherance of decisions that produce legal or similarly significant effects, subject to any legal restrictions and upon reasonable notice to us.
  • You have the right to appeal any decision that we make concerning your privacy.
  • Finally, you have a right not to be discriminated against for exercising your privacy rights. In order to make a rights request or for more information, please contact us at dataprotection@nwf.org.

Updates to the Privacy Policy

NWF reserves the right to amend this Privacy Policy at any time as needed. We will post changes here, so please check back periodically. Changes will take effect when posted, and your continued use of the Sites will constitute your agreement to the changes. Thank you.

Contact Information

If you have any comments or questions in connection with this Privacy Policy, or for further information on our personal information processing practices and your rights in relation to your personal information, please contact us via email at dataprotection@nwf.org.